Facebook is an absolute behemoth of the social media industry. It's absolutely capable of generating a lot of traffic to your affiliate marketing business.
Unlike what most ordinary social media marketers think, affiliate marketing on Facebook isn’t about simply posting and sharing. It is a whole strategy that requires planning and setting up clear marketing milestones.
Without understanding and implementing strategy, you would think that affiliate marketing on Facebook is dead, and you can’t make money because of the saturation. In fact, it's still possible to find a blue ocean.
There will be no place for an affiliate marketer to grow on social media websites like Facebook if he or she doesn’t follow the finger-tip rules of Affiliate marketing on Facebook.
Why is Affiliate Marketing on Facebook Profitable?
The short answer is 2.7 billion active users. Facebook is the ultimate destination to reach any potential audience that is likely to buy your affiliate services or products.
Facebook’s algorithm supports good content that grabs engagement. If you can design catchy graphics, well-crafted posts with crisp copywriting, or have someone to do it, the chances of your success and making money are incredible.
Above all - It’s FREE to use! (not for Ads, of course)
Facebook Affiliate Marketing in 2021 - Learn Step by Step!
1. Find Your Target Audience
Today, your target audience definitely exists on Facebook. But still, if you’re stuck thinking about the audience’s availability, research is the only tool to get through it.
Instead of reinventing the wheel, study your audience’s behavior and check what your competitors are doing to promote their affiliate products on Facebook. With enough data in hand, analyze their strategy, and comprehend it on your business.
Things you can research about the target audience:
- Age group
- Engagement behavior
2. Create a Facebook Business Page
Don’t spam your affiliate links on other FB pages - Make your own.
It’s the most fundamental and essential step for your affiliate marketing journey on Facebook.
Why would you post affiliate links on other Facebook pages when there is a risk of getting banned or blocked from Facebook forever - It’s not worth the risk, is it?
Instead, start affiliate marketing with your Facebook page on which you have full control and authority. There won’t be any restrictions on posting as long as you’re following Facebook’s terms and conditions.
Although it’s the easiest and cheapest (almost free) way of starting your affiliate business on Facebook, it’s undoubtedly not the most effective one. When you’re continually bombarding affiliate links to your page, the audience won’t show interest in buying from your medium.
Your Facebook posting strategy shouldn’t revolve around selling and promotion.
Give your audience some content that is actually valuable and helpful to them. As soon as you start building trust and engagement with your content, the people feel comfortable interacting with your business page and eventually convert as a loyal customer.
The affiliate marketing content strategy should be a mixture of educational, entertaining, and promotional content. Transform people’s life by producing videos and images that affect their lives positively.
It’s always the case of giving and take - You can’t expect people to buy from you when you’re only chanting to SELL, SELL, and SELL!
How do you Promote Affiliate Facebook Page?
To promote your Facebook page for affiliate marketing, you can employ SEO. You might be thinking it’s Facebook, not Google! - But it can play a significant role in uplifting the Facebook page.
Here are the few things you can improve according to SEO:
- Create a personalized URL (After 25 Facebook Page Likes) to get a shortened and readable version of your Facebook page link.
- Get more shares from other Facebook pages
- Shorten your affiliate links by a URL shortener such as bit.ly.
- Include relevant keywords in your posts when scheduling or publishing
3. Promote Links in Facebook Groups
Facebook groups are a great place to share relevant stuff with like-minded people who have similar interests. You can contribute to that interest too.
Facebook groups are available on every subject and niche. Whether you need to promote weight-loss pills or a skilled course, you’ll find a relevant Facebook group for every product or service.
You can make your own or start your content strategy on other groups. But don’t ever spam on any Facebook group with just links only. Because it will harm your reputation and you’re very likely to get banned or reported by the group admin.
Keep your posting neutral and organic and wait for the results.
Let’s go through some critical rules of Facebook groups’ affiliate marketing quickly.
- Don’t post the same thing on multiple groups
- Make your presence prominent by posting, reacting, and commenting
- Show that you’re valuable and resourceful to the group and people
4. Start Facebook Ad Campaigns
Here comes the most powerful and diversified tool that will magically get leads and traffic to your affiliate links.
But, you can NOT promote Amazon affiliate links directly through Facebook Ads.
Because the reason that Amazon doesn’t allow boosting any Facebook posts that contain referral links and doing so may result in a permanent account ban.
Well, there’s an escape for it and a pretty effective one.
The best way to run Facebook ads for affiliate marketing is to attach a link to your blog post where you share the reviews or talk about the affiliate product or service.
How Do you Set up a Blog for Facebook Affiliate Marketing Promotion?
Setting up a blog website is simple, and it’s easy to showcase affiliate product reviews on it.
- To set up a blog, you need a domain and hosting for your website.
- Install WordPress on your domain.
- Purchase a premium theme to get a sophisticated look at your website.
- Create relevant categories for your niche.
- Start uploading blog posts.
Running Ads on Facebook for Affiliate Blogs
Now you have set up the blog, the next step is to promote blog posts by spending some budget on ads.
Although it feels sad when you’re spending money from your pocket on ads promotion, if you run them smoothly, the ROI and CPC will boost your mood.
Organic posts aren’t even half useful in comparison to promoted posts. And therefore, with proper ad targetting, you can build a good number of audience for the page that will engage, click on your link buy from it.
Paid advertisement is a short-cut success route if you’re willing to conquer Facebook with your affiliate business.
Again, don’t promote direct affiliate links on Facebook.
Grow traffic, get more hits on your affiliate blog, and enjoy the commission when visitors shop with referral links.
Things to note when running Facebook ads:
- Keep the audience very specific according to interests and demographics
- Test multiple ad creatives and audiences before spending a hefty budget
- Keep an eye on Facebook Ad size and design ad creative accordingly
- Videos get more conversions than pictures usually
- Don’t overpopulate post with hashtags
- Put a call-to-action at the end of the post caption
- Choose a click-worthy thumbnail
- Write a creative blog post title for better click-through rates
Facebook will ask the following things to promote your affiliate blog post.
- Ad running duration
- Ad creative (Picture or Video)
- Audience’s Demographics
- Audience’s Interests
- Payment Method (If you haven’t set it up already)
- Ad placements (Facebook, Messenger, Instagram)
Make sure that ad copy clearly describes the goal and have enough crisp to get engagements and click. Use high-resolution graphics for a better user experience on mobile and desktop.
Facebook ads are your companions when you don’t feel like your business isn’t up to the potential it should be. And this is when you start running ads on Facebook to get more sales through referral links and eventually getting some extra money.
To get a small overview here’s what we covered in this article,
- Finding a target audience on Facebook
- Creating a Facebook business page
- Developing a content strategy for Facebook groups
- Making a blog
- Testing Facebook ads
- Running the final ad campaign
To be a professional affiliate marketer, you’ll need to diversify your Facebook marketing strategy by doing everything from joining relevant groups to linking ads to writing and sharing blog posts - spamming and low effort output just won’t cut it.